Figures you enter

What this page is for

Some figures on the Overview come from a connected source: website sessions from Google Analytics, crawler hits from your server logs. Where no source is connected, or before one was, the Overview leaves the month blank. Figures you enter (Settings → Figures you enter) is where your team fills those months.

The figures you can enter are the Overview's own rows:

• AI referral traffic: Total visits, LLM visits, Total DAC and LLM DAC.
• AI bot traffic: Total bot hits and LLM bot hits.
• Volume covered: one figure each for Brand (P0), GEO (P1), and AEO (P2 and P3). It is your team's estimate of the share of searches the tracked questions cover, from 0 to 100, and it is never coloured, because it is an estimate, not a result. The AEO card shows the P3 figure; P2 is named beside it, never added.
• ChatGPT ads: impressions, clicks, visits and DAC, and the spend. The spend is an amount in the account currency, with at most two decimal places and no currency sign; the scorecard divides it by the conversions.

Two more groups feed the scorecard rather than the Overview:

• Scorecard figures with no feed: Log capture readiness (A1), a share from 0 to 100; Demand-led context pages live (A6); Open negative or inaccurate claims (B4); and AI-influenced enquiries per month (E3). The first three are read as they stand at the month's end, not added up over it. With no figure for a month, Open negative or inaccurate claims counts the wrong facts we find in its brand answers. A figure you enter wins over that count, because your own log can hold more than we can read.
• Value calculator: Enquiries per month, Share influenced by AI (%), Close rate (%) and Average deal or order value. These are your sales figures. Only the organisation's owners and admins see them, enter them, or find their columns in the template; for anyone else the group is not on the page.

A connected source always wins. A figure entered here fills only a month the source has no value for; both are kept, and the cell says where its number came from.

On the Overview, a figure entered here fills its blank month with the same pen mark. It is shown, never judged: a number we did not measure carries no colour against the row's reference. A quarter sums a count, or averages a share, only when every month of it has a figure; otherwise it says how many months were entered.

Entering figures on the screen

The page shows one table per Overview card, a row per month (the newest first, twelve months back), and a column per figure. Type a number into a cell and leave it: the figure is saved. Clear a cell to remove its figure.

A saved figure carries a small pen mark. Hover over it, or tap it on a phone, to see where it came from, who entered it, when, and any note.

Counts are whole numbers of 0 or more; a share is between 0 and 100; an amount has at most two decimal places. A month that has not begun cannot be filled.

Uploading from Excel

1. Choose Download the template. It is the screen's grid as a workbook: a row per month, a column per figure, filled with the figures you have so far, and a second sheet saying what each column is.
2. Fill it in. Keep the headers as they are; write a month as text, such as 2026-10.
3. Choose Upload the filled file. The file is read first, and the page lists what it would do: each figure new or changed, or the row and column of every cell it cannot accept.
4. When every cell is right, choose Save. The whole file is saved at once, or nothing is.

A blank cell in the file changes nothing. To remove a figure, clear it on the screen.

Hosts and priority pages

Two lists describe your site for the measures read from server logs:

• Hosts and CDN layers: every place a crawler can reach your site, your own servers and any CDN in front of them. "Log capture readiness" is the share of these with complete logs.
• Priority pages: the pages whose crawl coverage counts, as paths (/products) or full addresses on your site or one of the listed hosts.

Who can do what

Everyone who can see the project can read this page. Members and above enter and upload figures. The organisation's owners and admins enter the value calculator's sales figures and change the two lists; a template downloaded by anyone else has no sales columns, and a file from anyone else that carries one is refused whole. Every figure saved or removed is recorded in the audit log, with who did it and when; for a sales figure the log records that it was set, changed or removed, never the number. An upload is recorded once, with how many figures it added and changed.