AEO Optima Docs
Features

Website target list

Your own pages, one row each — the questions mapped to them, whether engines cite them, their last readiness reading and whether a brief exists — with the page analyzer as a row action.

Overview

The Website target list is the table of your own pages worth working, and why. It is built from three records the project already keeps, joined by page:

  • the pages your tracked questions are mapped to (a question's primary page and secondary pages — see Prompt Mapping);
  • the pages that have been analyzed for AI-readiness;
  • the pages that have a content brief.

A page is on the list if any of the three names it. A mapped page nobody has analyzed is the most important row — it has questions and no readiness reading. Pages are listed all time; the one windowed fact on the page is whether engines cited a page inside the selected date range.

Everyone with access to the project can read the list. Analyzing a page needs execute access.

Columns

ColumnWhat it shows
PageTitle (from the last analysis) and path, linking to the live page.
Questions mappedHow many tracked questions point at this page (primary count in brackets). Why the page is on the list.
Cited by enginesWhether an answer engine cited this page inside the selected window, with the all-time citation count and the last time it was seen. "Not yet" when it has never been cited.
ReadinessThe most recent analysis' score out of 100, linking to that analysis, with the categories that were failing on it. "Not analyzed" until a first analysis.
Last analyzedWhen the most recent analysis ran, or "never".
BriefThe most recently updated content brief for the page — Draft, Applied or Verified — linking to it.
AnalyzeThe row action: runs the page analyzer on this page and shows its result under the row.

Four counts sit above the table — target pages, analyzed, cited by engines in the window, with a brief. They are counts of the list, never rates.

Sorting

Click a column heading to sort; click again to flip the direction. The order is carried in the page address, so a sorted view can be bookmarked or shared.

  • Questions mapped (default) — most questions first.
  • Readiness — weakest first; a page never analyzed sorts before any score.
  • Last analyzed — stalest first; a page never analyzed sorts first.
  • Cited by engines — most cited first; a page never cited sorts last.

Analyze a page (row action)

Analyze on a row runs the page analyzer — the same six-category readiness analysis the Page Analyzer runs — on that page, saves the analysis to the project, refreshes the Readiness and Last analyzed columns and opens the result under the row: the six category checks, prioritized suggestions, the AI extraction preview for your tracked questions, the entities on the page and, when a competitor page is set, the side-by-side comparison.

Add a page adds a page not yet on the list and analyzes it in one step. The optional competitor page applies to every analysis run from this page until you clear it; when set, the competitor page is read with the same method and scored side by side.

Readiness categories

The readiness score is the analyzer's six equally weighted categories. A category under 40 is failing and is named in the Readiness column.

CategoryWhat it measuresHow to improve
ClarityClear, direct writing that AI can parse and quote easilyUse simple, declarative language. Write in short, direct sentences that answer questions concisely.
StructureHeadings, lists, logical organization, and question-format headingsUse descriptive H2/H3 headings — including ones phrased as questions ("What is…", "How do…") that match how people query AI engines. Break up long paragraphs with lists.
Entity coveragePresence of brand names, proper nouns, and industry termsMention relevant brand names, product names, and industry-specific terminology.
Factual densityStatistics, data points, and specific numbersAdd specific data: percentages, amounts, dates, research findings. Replace vague claims with concrete figures.
CitabilityLikelihood that an AI would reference this page as a sourceInclude original research, unique data, expert quotes, or proprietary insights.
FreshnessHow current and up-to-date the content isInclude the current year in relevant sections. Update statistics and examples regularly.

Best practices

  • Work the top of the default order — the pages with the most questions mapped and no readiness reading are the highest-leverage rows.
  • Analyze before and after changes — run the row action before making edits, then again after, and read the Readiness column's failing categories.
  • Pair with content briefs — a page with questions mapped, a weak reading and no brief is the page to write a brief for next.

On this page

Website target list — AEO Optima