Page Optimization
Analyze any web page for AI citation optimization with a comprehensive AEO Score across six key categories.
Overview
Page Optimization lets you analyze any web page and receive a detailed AEO Score from 0 to 100, measuring how well the page is optimized for citation by AI answer engines. The score is broken down across six categories, each with actionable suggestions to help you improve.
AI engines like ChatGPT, Claude, Gemini, and Perplexity favor content that is clear, well-structured, factually dense, and easy to reference. Page Optimization tells you exactly where your content stands and what to fix.
How to Use Page Optimization
- Navigate to Page Optimization from the sidebar.
- Enter the full URL of the page you want to analyze.
- Click Analyze.
- Review your overall AEO Score (0-100) and the breakdown across all six categories.
- Read through the suggestions list, sorted by priority: High, then Medium, then Low.
- Implement the highest-priority suggestions first for maximum impact.
Score Categories
Your AEO Score is composed of six equally weighted categories. Each measures a different dimension of how AI-friendly your content is.
| Category | What It Measures | How to Improve |
|---|---|---|
| Clarity | Clear, direct writing that AI can parse and quote easily | Use simple, declarative language. Avoid jargon. Write in short, direct sentences that answer questions concisely. |
| Structure | Headings, lists, and logical organization | Use descriptive H2 and H3 headings. Break up long paragraphs with numbered lists and bullet points. Maintain a clear hierarchy. |
| Entity Coverage | Presence of brand names, proper nouns, and industry terms | Mention relevant brand names, product names, and industry-specific terminology. Include your brand name naturally throughout the content. |
| Factual Density | Statistics, data points, and specific numbers | Add specific data: percentages, dollar amounts, dates, research findings. Cite sources where possible. Replace vague claims with concrete figures. |
| Citability | Likelihood that an AI would reference this page as a source | Include original research, unique data, expert quotes, or proprietary insights. Content that offers something not found elsewhere is more likely to be cited. |
| Freshness | How current and up-to-date the content is | Include the current year in relevant sections. Update statistics and examples regularly. Add "last updated" dates to signal recency. |
Understanding Your Results
After analysis, you will see:
- Overall AEO Score — A single number (0-100) summarizing your page's AI optimization level.
- Category Breakdown — Individual scores for each of the six categories listed above.
- Prioritized Suggestions — A list of specific, actionable recommendations sorted by impact level:
- High Priority — Address these first. They represent the biggest gaps in your content's AI readiness.
- Medium Priority — Important improvements that will meaningfully raise your score.
- Low Priority — Fine-tuning adjustments for pages that already score well.
Competitive Analysis
Page Optimization is not limited to your own content. You can analyze any public URL, including competitor pages.
Tip: Analyze both your own pages and your competitors' pages for the same topics. Compare category scores side by side to identify where competitors are ahead and where you have an advantage. Focus your optimization efforts on closing the gaps in the categories where competitors outscore you.
Best Practices
- Analyze before and after changes — Run Page Optimization before making edits, then again after to measure improvement.
- Focus on high-priority items first — Fixing a few high-priority issues will move your score more than addressing many low-priority ones.
- Revisit quarterly — AI engines evolve. A page that scored well six months ago may need updates to maintain its score.
- Pair with Prompt Mapping — Use Prompt Mapping to identify which prompts link to each page, then optimize those pages for the specific queries AI engines are answering.